Don’t get me started on the fact that clients will be looking at your company page too!.Perhaps there are old staff on the page which left some time ago and no-one’s bothered to get them removed (you can do that, you know!).If the Products and Services pages have been created, I wonder if they have been key words optimised so that Talent can find them?.There are no Products or Services pages (which would give confidence to the candidate about whether the Recruiter is able to help them in their sector).Maybe the jobs aren’t relevant to the Talent (Russian Roulette).If the company has bothered to start using the Company Updates feature, I bet that it’s just #job, #job, #job, or maybe just news about their own business.Lists of employees with very little information about themselves (and perhaps either no photo or some dodgy looking line-up of “the usual suspects”).Very little information about the business.Talent looks at company page and perhaps sees: Then perhaps (very likely) Talent nips into the recruiter’s Company page (that handy link on the recruiter’s profile makes it easy to click through).Recruiter contacts Talent through LinkedIn (talent definitely looks at the recruiter).Recruiter looks at talent (perhaps talent looks back?).Here’s a scenario which may help you see where I’m coming from: I often tell my clients that they should consider their LinkedIn Company Page as website number 1, and that the one they spend loads of time and £$€ developing maybe website number 2 – thus they are not investing enough on (free) tools within LinkedIn that their ideal talent and clients are already looking at. Here’s why and how it could be affecting you… LinkedIn has over 3 million companies on its database – and these are a great source of information for recruiters and candidates, but the average company page on LinkedIn is a total mess.
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